Why Including Facebook on Our Marketing?
I believe that many people agree that the basic of marketing is a communication. No matter what media we use for the communication, we can always deliver a message to the target market. The most popular communication tool in the modern day is social network. Who does not know facebook? Not only facebook can be used to meet new people, but also to introduce our business and market our products.
Facebook usage has given social network change. It turns into two directions nowadays: as a social and business media. There are millions of people in Facebook and we can even build a Facebook country. It means there are numerous potential customers in the social network. Several methods can be used on facebook promotion, like joining facebook to gather friends and promote our products, creating groups, or buy an advertisement space on Facebook.
Any business can be promoted in Facebook from the MLM business to online store business. We might not know about this, but Facebook is having a pay per click program as well. Facebook marketing is very effective because it served all the communication technology there from text message to video, so we can deliver the message maximally. Therefore, if we have a business, then business social marketing should be in our marketing action.